Your Seattle Home Sale: Preparation, Product, Pricing, Positioning

Your UNIQUE Home

Every listing is unique and comes with its own challenges and unique selling points.  As a veteran of selling older homes, I realize the importance of positioning your listing to emphasize the strengths of your beautiful home.

Preparation:

I specialize in staging your home for sale.  Three to six months before selling your home, I will do a walk through to help you determine, what to repair, what to store, what to toss and what to ignore.  We will get a working list of To Do’s, and provide you with a list of the Seattle experts Windermere Brokers have relied on for years to get their sellers homes in the best possible shape before listing.

Product:

Pre-Inspecting your home with a licensed home inspector tells prospective buyers that you are aware of the present condition of your home and any defects, such as an older roof or hot water heater.  The pre-inspection notifies the buyer that you have taken those conditions into account when you priced and marketed your property.  It sends a message that you have nothing to hide, that you are aware of the current condition of your home, and are selling it in that condition.

Pricing:

Despite the warm feelings you have for your home, it is important to recognize that your home is a commodity within the Seattle housing market and the buyer will ultimately determine what your home is worth.  Homes that are priced properly from day one will sell the quickest and sometimes within days of listing.

Homes priced even 5% over market take up to 20% longer to sell, at lower prices.  Overpriced homes often sell significantly under the recommended pricing from the original Market Analysis.  Pricing your home too high even for just a couple of weeks is a proven money loser.

Positioning:

Never a cookie cutter approach to selling your home, I create a unique marketing story that emphasizes your home’s discrete selling points, while acknowledging areas of opportunity and framing them a positive, realistic manner, as part of the marketing.

It is my pleasure to design a custom marketing plan for your home, capitalizing on the broad market coverage The Wall Street Group provides. To discuss your unique marketing plan call or email me.

A Seattle native, I work throughout the Seattle Area.

Nicole Bailey ~ 206-310-7978

Posted on May 27, 2018 at 12:21 am
Nicole Bailey | Category: Queen Anne Homes For Sale | Tagged , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *